TOPIC: The Keys to Communicating in a Crisis
Chad Biggs – Red Sky Public Relations
Effectively communicating in a crisis begins before the crisis does. Preparation and planning are invaluable to ensure you can respond with speed, accuracy and confidence. The award-winning journalists and public relations professionals from Red Sky will walk you through the essential crisis communication infrastructure you should have in place today, and the framework for dealing with a crisis tomorrow. You’ll walk away with a strong understanding of crisis communication best practices and how to implement them or improve upon them in your own district.