Red Sky Public Relations
The Keys to Communicating in a Crisis
Effectively communicating in a crisis begins before the crisis does. Preparation and planning are invaluable to ensure you can respond with speed, accuracy and confidence. The award-winning journalists and public relations professionals from Red Sky will walk you through the essential crisis communication infrastructure you should have in place today, and the framework for dealing with a crisis tomorrow. You’ll walk away with a strong understanding of crisis communication best practices and how to implement them or improve upon them in your own district.
TOPIC: Let There Be Light!
The Role of a Board Member within the District Leadership Team
The work here will focus on how you, as a board member, function within the framework of district governance and leadership. As a member of the school board you have chosen to serve your community in a unique way and together we will dive into what that means. We will spend our time in this workshop answering some of the fundamental questions of school board service; What are your duties? What is the relationship between the board and the superintendent? What is your relationship with other board members? How do I communicate with patrons, staff, and the other board members? What do we do before, during, and after the meeting? and we will answer the most important question “How many board members does it take to screw in a lightbulb?”
TOPIC: Sustainable Safety Plans
The board is the authority when it comes to school safety but how do you and your team create a lasting safety plan? It takes strategic decision making by the board, superintendent, and staff to make a plan that survives and thrives through changes in any personnel. What all should be included? Who should help in its creation? How does the district or charter school move to sustainability in this vital role? Explore these issues and learn to implement best practices for your district or charter in this workshop.
TOPIC: Fiduciary Responsibility and Governing Boards
State and federal code contain many areas relevant to the board and its oversight of the funding of the district or charter school. When utilizing taxpayer funding to create educational programs it is important that the board have all the information it needs to find a balance between the funding concerns and providing the best opportunities possible for the students it serves. In this workshop we will review needed resources, questions you should ask, and procedures available to districts and charters in becoming responsible fiduciary agents.